What is Europe’s most popular online casino game?

Keno is the most popular online casino game in Europe, a new study has found, ahead of lottery and bingo games.

Online casino website Kongebonus analysed the average monthly search volume over the past 12 months for a range of popular casino games – a seed list of initial search terms was established based on the 14 most popular casino games. Following this the monthly average search volume for each term in each European city was taken from Google Keyword Planner.

Keno comes out on top

Keno topped the list, with a total of 553,341 searches per month, with the French city of Strasbourg searching for the online game the most ( 9,901 monthly searches per 100,000 people).

In second place, lottery games see 509,909 monthly searches, with Manchester coming out on top (4,249 monthly searches per 100,000 residents), while bingo places third with an average of 226,053 monthly searches.

Sarajevo residents search the most for online bingo, with an average monthly search volume of 2,634 per 100,000 people.

Poker (214,633 average monthly searches) and slots (112,483 monthly searches) are fourth and fifth, respectively, with the remainder of the top ten including blackjack, roulette, jackpot, baccarat and craps.

Game of chance

“It is interesting to see online keno, lottery, and bingo games take the top spots in the ranking, as all are simple number drawing games that do not require any strategy or skill from the player,” commented Kongebonus’ Eve Luneborg. “Perhaps games of chance like these are more palatable to online players who do not want to play more complex games like poker or blackjack and prefer straightforward, low risk casino games.

“Arguably, the simplicity of these games is also more enjoyable, and anyone can play them. Whether you are a seasoned gambler or have no experience playing casino games online, you could easily win a game of keno, lottery, or bingo.”

Most popular online casino games in Europe

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