The European Commission has published guidance on the implementation of the new Packaging and Packaging Waste Regulation (PPWR), to ensure uniform application of the new legislation across the EU.
The Commission said that the full application of the PPWR will facilitate a more sustainable and competitive packaging sector across the bloc, as well as strengthen the Single Market for packaging, through the application of common rules.
‘Further clarity’
“We are providing further clarity and support to businesses, Member States, and stakeholders to ensure a smooth transition to a more circular and competitive packaging value chain,” commented Jessika Roswall, Commissioner for Environment, Water Resilience and a Competitive Circular Economy.
“I encourage all stakeholders to make use of this guidance and work together to ensure a smooth implementation of the Packaging and Packaging Waste Regulation, so we can achieve our ambitious goals and create resilience based on a competitive and sustainable footprint.”
Packaging waste
In 2023, the average European generated 178 kilograms of packaging waste. Without intervention, total packaging waste is projected to increase by 19% by 2030 compared with 2018 levels, while plastic waste could rise by 46%. Divergent national rules have created challenges for businesses, which the PPWR seeks to address.
The new guidance clarifies several aspects of the regulation, including the definitions of manufacturers and producers, and which products are considered packaging under the PPWR.
It also explores the application of restrictions on single-use packaging, enforcement of PFAS limits in food contact packaging, re-use targets, and extended producer responsibility. Elsewhere, guidance is also provided on the implementation of deposit and return schemes.
The PPWR entered into force on 11 February 2025, and introduces measures such as mandatory recyclability by 2030, minimum recycled content in plastics, and reductions in excessive packaging use. Read more here.
