Business executives in Germany are more confident about their company’s outlook for 2025 than the global average, new data from Capgemini has revealed.
According to Capgemini, some 69% of German executives express confidence in their firm’s performance this year, compared to 62% on a global level.
Confidence levels in Germany are up 33 percentage points on 2023, while the global figure is 15 percentage points higher, the data showed.
Even though executives foresee cost-cutting priorities, many plan to increase investments, particularly in areas critical for growth, such as customer experience, supply chains, and sustainability, the study found.
At a global level, half of the executives surveyed expect to boost overall investments in 2025, while a quarter anticipate a decrease.
‘Confidence and resilience’
“Managers are facing the many uncertainties in 2025 with an attitude that reflects both confidence and resilience,” commented Henrik Ljungström, managing director, Germany, at Capgemini. “Both – according to our study – are also reflected in investments in technology.
“Technology plays a key role in improving competitiveness and productivity; it can also reduce costs and achieve important efficiency gains. […] This is happening at the company level, but will also help to create a more innovative, sustainable and inclusive global economy.”
Elsewhere, almost two-thirds of firms globally are concerned about the potential impact of a trade war on their business operations and market access, with German firms among the ‘most worried’ of all businesses surveyed. Read more here.
Data released last week revealed that Germany experienced a 16.8% increase in insolvencies in 2024 compared to the previous year, according to preliminary figures from Destatis. In December 2024 alone, insolvencies rose by 13.8% compared to December 2023. October 2024 saw a particularly high number of corporate insolvencies, with 2,012 cases reported – a 35.9% increase on October 2023.
