More than half of Danish business leaders are now more concerned about cyber attacks than they were a year ago, according to a new study by PwC.
PwC’s Cybercrime Survey 2025 found that 86% of business owners cite the ongoing tensions between the West and Russia as the reason for their increased concern, with 40% noting that they have implemented specific preventive and remedial cybersecurity measures.
Of these, 79% of firms are prioritising preparedness, while 72% are focusing on prevention.
‘Concrete risks’
“The growing concern about cyber threats, especially in light of the current geopolitical conflict between the West and Russia, emphasises how global tensions are quickly translated into concrete risks for companies and organisations, where cyber threats are no longer an abstract scenario, but a daily reality for Danish business and the public sector,” commented Mads Nørgaard Madsen, director and IT security expert at PwC.
The study surveyed 400 business leaders, security managers and IT specialists across private and public organisations in Denmark.
While concerns are on the increase, less than half of Danish firms have implemented concrete cybersecurity measures as a result of geopolitical tensions, which “emphasises the need for more proactive strategies,” Madsen added. “Companies and organisations that act now can both prevent digital attacks and strengthen their resilience to possible future threats.”
Organised crime
Some 73% of respondents said that organised crime was the biggest threat to corporate cybersecurity, compared to 78% last year, while the proportion of business leaders and security managers that are concerned about hacktivists has increased from 40% in 2024 to 45% this year.
Of those that have experienced a security incident over the past year, 62% said that phishing attacks are the most prevalent form of incident. Some 11% have experienced attacks where criminals have used AI technology, more than double that of last year (5%).
A quarter of businesses say that they have experienced ‘one or more’ attacks that directly targeted their business.
“As attackers become more sophisticated, companies must be at least one step ahead with technology, knowledge and preparedness,” Madsen added. Read more here.
