Seven in ten (71%) Spanish households plan to spend as much on Christmas this year as they did in 2024, according to a study by AECOC Shopperview.
As the study found, while the majority of consumers aren’t planning on making any changes to their festive spend, many are still battling with economic concerns – two fifths (39%) of households say that they live comfortably with their current income, while 52% just about manage to make it to the end of the month.
Rising prices are the number one concern for Spanish households, above health, economic growth, or housing concerns, which is prompting many consumers to adopt money-saving strategies such as making advance purchases, seeking products on promotion, and reducing the size of their shopping basket.
Half of households said that they spent more during Black Friday in order to get a head start on Christmas shopping, particularly when it comes to fashion and technology purchases, while one in five (20%) say that they plan to reduce the purchase of meat and fish, as they seek to save money.
Spanish consumers also value the social aspect of Christmas, with more than two thirds (68%) saying that they intend to prioritise family time over gift giving, while 43% are in favour of gifting experiences, rather than physical products.
In addition, more Spanish consumers plan to cook and entertain at home, rather than go out, while health conscious behaviours are also on the rise, with some 68% of consumers saying that they are aiming to eat more balanced meals over the Christmas period, limiting the consumption of confectionery and alcohol.
Elsewhere, e-commerce continues to be important for Spanish shoppers, with seven in ten households purchasing consumer products online, and two thirds buying beauty products online.
In terms of Christmas specifically, 41% said that they plan to purchase more gifts online, while a third (33%) said that they planned to buy more food and beverages online. Read more here.
The European Commission has taken 'preparatory steps' toward the implementation of the €90 billion Ukraine…
Some 84% of individuals in the Netherlands have at least basic digital skills, the highest…
Some 951.6 million short-stay accommodation nights were booked via platforms such as Airbnb, Booking or…
The population living in Sweden's urban areas and localities has 'increased steadily' over the past…
The eurozone manufacturing sector continued to grow in March 2026, according to the latest S&P…
Finland boasted an unemployment rate of 10.4% in February 2026, the only EU country to…