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  • Simon-Kucher

Simon-Kucher

German consumers under the age of 35 are more likely to turn to social media, AI chatbots and influencer recommendations for product recommendations, according to a study by Simon-Kucher and Appinio.
  • Germany

Younger German consumers more likely to turn to social media for product information

3 months ago3 months ago3 mins

German consumers under the age of 35 are more likely to turn to social media, AI chatbots and influencer recommendations…

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