Lithuania has the highest percentage of businesses engaged in e-commerce in the European Union, new data has shown, with 38.9% of businesses in the country engaged in online sales.
This was closely followed by Sweden (38.1%) and Denmark (36.7%), while Ireland (35.1%) and Spain (33.6%) also boast more than a third of business engaged in online sales and e-commerce, the Eurostat data, which is up to date to 2022, showed.
The lowest shares were recorded in Romania (12.9%), followed by Luxembourg (13.4%), and Bulgaria (15.1%).
The European view
Overall, just under a quarter (22.9%) of businesses engaged in online sales in 2022, which was 0.1 percentage points higher than the previous year (22.8%) and 6.5 percentage points higher than in 2012 (16.4%).
The percentage of enterprises engaging in online sales varied notably based on their size. In 2022, 45.9% of large enterprises in the EU conducted online sales, while 30.2% of medium-sized enterprises did the same.
Conversely, only 20.8% of small enterprises were involved in online sales during the same period, Eurostat noted.
Top EU countries by percentage of firms engaged in e-commerce (2022)
| Country | Percentage |
|---|---|
| Lithuania | 38.9 |
| Sweden | 38.1 |
| Denmark | 36.7 |
| Ireland | 35.1 |
| Spain | 33.6 |
| Malta | 32.4 |
| Belgium | 31.8 |
| Finland | 30.5 |
| Croatia | 30.2 |
| Netherlands | 29.3 |
| Austria | 26.0 |
| Czechia | 24.7 |
| Slovenia | 23.9 |
| Cyprus | 23.5 |
| Hungary | 23.1 |
| European Union – 27 countries (from 2020) | 22.9 |
| Estonia | 22.3 |
| Germany | 22.2 |
| Greece | 20.0 |
| Latvia | 19.7 |
| Italy | 19.1 |
| Slovakia | 18.4 |
| Poland | 18.0 |
| Portugal | 18.0 |
| France | 16.8 |
| Bulgaria | 15.1 |
| Luxembourg | 13.4 |
| Romania | 12.9 |
