What EU country has the highest percentage of businesses engaged in e-commerce?

Lithuania has the highest percentage of businesses engaged in e-commerce in the European Union, new data has shown, with 38.9% of businesses in the country engaged in online sales.

This was closely followed by Sweden (38.1%) and Denmark (36.7%), while Ireland (35.1%) and Spain (33.6%) also boast more than a third of business engaged in online sales and e-commerce, the Eurostat data, which is up to date to 2022, showed.

The lowest shares were recorded in Romania (12.9%), followed by Luxembourg (13.4%), and Bulgaria (15.1%).

The European view

Overall, just under a quarter (22.9%) of businesses engaged in online sales in 2022, which was 0.1 percentage points higher than the previous year (22.8%) and 6.5 percentage points higher than in 2012 (16.4%).

The percentage of enterprises engaging in online sales varied notably based on their size. In 2022, 45.9% of large enterprises in the EU conducted online sales, while 30.2% of medium-sized enterprises did the same.

Conversely, only 20.8% of small enterprises were involved in online sales during the same period, Eurostat noted.

Top EU countries by percentage of firms engaged in e-commerce (2022)