What EU country saw the biggest increase in retail sales in July 2024?

Croatia saw the biggest month-on-month increase in retail sales by volume in the European Union in July 2024, posting a 2.9% increase, according to the latest data from Eurostat.

Other countries to see a notable month-on-month increase in volume sales include Austria, where sales rose 1.8%, Slovakia, where sales also rose 1.8%), Slovenia (+1.6%), Belgium (+1.4%) and Lithuania (+1.4%).

At the other end of the spectrum, countries to report a month-on-month decrease included Luxembourg (-2.1%), Romania (-1.8%), Cyprus (-1.1%), Portugal (-0.8%) and Finland (-0.5%). No data was available for Czechia, Germany, Greece and Italy.

Across the EU, seasonally adjusted retail trade volumes increased by 0.2% in July, compared to June, and by 0.1% in the euro area.

The volume of sales increased for food, drinks, tobacco, by 0.5%, increased for non-food products (except automotive fuel), by 0.2%, and decreased for automotive fuel in specialised stores, by 1.4%, Eurostat noted.

Retail sales volumes on an annual basis

On an annual basis, retail volume sales saw a slight increase of 0.4% in the EU, while the euro area experienced a minor decline of 0.1%.

Luxembourg recorded the highest annual growth in retail trade volumes at +10.3%, followed by Croatia (+7.9%) and Bulgaria (+6.8%). On the other hand, the largest declines were observed in Belgium (-4.4%), Estonia (-3.1%), and Finland (-2.1%).

‘Disappointing’ sales performance

Commenting on the data, Bert Colijn, senior economist, eurozone, at ING, noted that euro zone retail sales are “continuing to flatline”, with third-quarter sales so far disappointing.

“The economy isn’t showing signs of further acceleration after a surprisingly strong first half year. In fact, it looks like the economy is slightly decelerating at the moment,” he said. “This would make for a disappointing recovery after a long period of stagnation.

“The first hard data for the quarter are today’s retail sales figures and they are not particularly encouraging. Retail sales have been slowly bottoming out after a large post-pandemic correction, but there is no evidence yet of a real recovery.”

Month-on-month retail sales volumes in European Union (%)

Croatia 2.9%
Austria 1.8%
Slovakia 1.8%
Slovenia 1.6%
Belgium 1.4%
Lithuania 1.4%
Bulgaria 1.2%
Netherlands 1.2%
Poland 1.2%
Estonia 0.6%
Ireland 0.6%
Latvia 0.6%
Spain 0.5%
Sweden 0.2%
Denmark 0.1%
France 0.1%
Hungary 0.0%
Malta 0.0%
Finland -0.5%
Portugal -0.8%
Cyprus -1.1%
Romania -1.8%
Luxembourg -2.1%
Czechia n/a
Germany n/a
Greece n/a
Italy n/a

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