A new study has named Manchester as having the most ‘Instagram-worthy’ Christmas market in Europe, ahead of festive markets in Edinburgh and Strasbourg.
In conducting its study, online casino comparison service Casino Alpha gathered a list of leading Christmas markets across Europe and took to Instagram to analyse how many posts with associated hashtags had been uploaded for each one.
Manchester leads the way
Manchester Christmas market topped the list with 71,117 Instagram hashtags, followed by Edinburgh, with 58,735 hashtags, and Strasbourg, with a total of 34,938 Instagram hashtags.
The French city boasts a Christmas market tradition dating back to 1570, which is centered around a 30-metre-tall Christmas tree in Place Kléber.
The list continues with Vienna, Austria, in fourth place (23,816 Instagram hashtags), famous for its Christkindlmarkt in front of Vienna City Hall, and Birmingham, England, in fifth (22,702 hashtags). Colmar, France, secures sixth place (18,695 hashtags), while Budapest, Hungary, ranks seventh (13,564 hashtags).
Rounding out the top ten are Frankfurt, Germany (11,753 hashtags), with its Römerberg market; Prague, Czech Republic (10,998 hashtags), known for its Old Town Square festivities; and Winchester, England (10,462 hashtags), which hosts its market within the grounds of Winchester Cathedral.
Seasonal memories
“Christmas markets offer an unparalleled experience, with twinkling lights, festive stalls, and the perfect backdrop for holiday photos,” a spokesperson for Casino Alpha said. “Each market brings its own charm and holiday magic, creating a wonderful setting for seasonal memories.
“The array of locations featured on this list truly captures the festive essence of the holiday season. With dazzling displays and a magical atmosphere, they’re the perfect spots for creating unforgettable memories.”
Europe’s Top 10 Most Instagrammable Christmas Markets
| Rank | Location | Total Instagram Hashtags |
|---|---|---|
| 1 | Manchester, England | 71,117 |
| 2 | Edinburgh, Scotland | 58,735 |
| 3 | Strasbourg, France | 34,938 |
| 4 | Vienna, Austria | 23,816 |
| 5 | Birmingham, England | 22,702 |
| 6 | Colmar, France | 18,695 |
| 7 | Budapest, Hungary | 13,564 |
| 8 | Frankfurt, Germany | 11,753 |
| 9 | Prague, Czech Republic | 10,998 |
| 10 | Winchester, England | 10,462 |
