What EU country saw the biggest increase in bookings through online platforms this summer?

Malta recorded the biggest increase in tourism nights booked through online platforms such as Airbnb, Booking, Expedia or TripAdvisor in the EU in June 2024.

Malta recorded the biggest increase in tourism nights booked through online platforms such as Airbnb, Booking, Expedia or TripAdvisor in the EU in June 2024, registering a 45.8% increase, year on year.

Other countries to see a notable increase in online bookings include Lithuania (+28.1%) and Sweden (+27.4%).

More modest increases were recorded in Belgium (+2.6%), the Netherlands (+3.3%) and Slovenia (+6.0%).

Overall numbers for June

Overall, some 82.3 million nights were booked across the EU using online platforms in June 2024, a 17.8% increase compared to the previous year, the Eurostat data showed.

During the second quarter as a whole, meanwhile, some 208.8 million nights were booked, a 16.2% increase on the same period in 2023.

France records the most bookings

France recorded the highest number of travel and tourism bookings using online platforms in June 2024, with some 15.5 million bookings recorded, ahead of Spain (15.3 million) and Italy (13.7 million).

Greece, in fourth place, is some way behind, with just over 6 million bookings, while Germany ranks fifth with just under 6 million bookings. At the opposite end of the spectrum, just 46,000 bookings were recorded in Luxembourg using online platforms. Read more here.

Tourism and short-stay accommodation bookings by online platforms, by EU country (June 2024)

Country Bookings (June 2024)
France 15,524,290
Spain 15,329,350
Italy 13,698,857
Greece 6,021,837
Germany 5,984,820
Croatia 5,305,266
Portugal 4,588,918
Poland 3,477,083
Austria 1,696,319
Netherlands 1,051,972
Hungary 1,017,113
Belgium 969,985
Czechia 866,281
Ireland 862,328
Sweden 834,223
Romania 766,136
Denmark 706,765
Cyprus 625,877
Malta 603,316
Finland 492,587
Bulgaria 430,023
Slovenia 403,969
Lithuania 293,395
Slovakia 284,355
Estonia 202,171
Latvia 196,161
Luxembourg 45,994

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