What EU country saw the biggest increase in bookings through online platforms this summer?

Malta recorded the biggest increase in tourism nights booked through online platforms such as Airbnb, Booking, Expedia or TripAdvisor in the EU in June 2024.

Malta recorded the biggest increase in tourism nights booked through online platforms such as Airbnb, Booking, Expedia or TripAdvisor in the EU in June 2024, registering a 45.8% increase, year on year.

Other countries to see a notable increase in online bookings include Lithuania (+28.1%) and Sweden (+27.4%).

More modest increases were recorded in Belgium (+2.6%), the Netherlands (+3.3%) and Slovenia (+6.0%).

Overall numbers for June

Overall, some 82.3 million nights were booked across the EU using online platforms in June 2024, a 17.8% increase compared to the previous year, the Eurostat data showed.

During the second quarter as a whole, meanwhile, some 208.8 million nights were booked, a 16.2% increase on the same period in 2023.

France records the most bookings

France recorded the highest number of travel and tourism bookings using online platforms in June 2024, with some 15.5 million bookings recorded, ahead of Spain (15.3 million) and Italy (13.7 million).

Greece, in fourth place, is some way behind, with just over 6 million bookings, while Germany ranks fifth with just under 6 million bookings. At the opposite end of the spectrum, just 46,000 bookings were recorded in Luxembourg using online platforms. Read more here.

Tourism and short-stay accommodation bookings by online platforms, by EU country (June 2024)

CountryBookings (June 2024)
France15,524,290
Spain15,329,350
Italy13,698,857
Greece6,021,837
Germany5,984,820
Croatia5,305,266
Portugal4,588,918
Poland3,477,083
Austria1,696,319
Netherlands1,051,972
Hungary1,017,113
Belgium969,985
Czechia866,281
Ireland862,328
Sweden834,223
Romania766,136
Denmark706,765
Cyprus625,877
Malta603,316
Finland492,587
Bulgaria430,023
Slovenia403,969
Lithuania293,395
Slovakia284,355
Estonia202,171
Latvia196,161
Luxembourg45,994

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