The number of Danish consumers visiting the country’s main online news platforms rose by 11% in the first quarter of 2025, compared to the same period a year earlier.
Online news sites in the country experienced some 52.2 million views per day in the quarter, up from 47 million in the final quarter of 2024.
According to the Danish Online Index, produced by Dansk Medier, the numbers spiked in January 2025, coinciding with Donald Trump’s inauguration as US president and his controversial statements about Greenland. This has continued, with a ‘persistent, daily interest in line with the Trump administration’s continued stream of announcements’, according to Dansk Medier.
Trusted news sources
“Trust in the Danish media is generally high, and the increase in page views indicates that when credibility and nuance are crucial, it is our own journalistic media that Danes seek,” commented Dicle Duran Nielsen, CEO of Danske Medier. “This is encouraging, even though times are difficult on several fronts, and we are all trying to navigate a media landscape polluted by fake news and misinformation.”
Daily page views among 15-25-year-olds increased by more than three fifths (+61%), while page views were up 53% among 26-36-year-olds. Among 37-47-year-olds, page views rose by 2%.
“We have previously seen data that younger target groups in particular get their news via tech platforms, where there are fluid boundaries between truth and falsehood,” Nielsen added. “It therefore makes me hopeful to see that young people are turning to edited media when they need reliable and fact-checked information.”
Daily page views
Among men, daily page views grew by 5%, while among women, daily page views soared, by 22%, from 15.7 million to 19.2 million.
Women, traditionally less consistent news consumers than men, have notably increased their engagement. Their daily page views grew by 22%, from 15.7 million to 19.2 million. Men’s usage also rose, but more modestly, by 5%.
The analysis is based on web and app data from Denmark’s nationwide news sites, including ekstrabladet.dk, politiken.dk, jyllands-posten.dk, finans.dk, bt.dk, berlingske.dk, weekendavisen.dk, avisendanmark.dk, kristeligt-dagblad.dk, borsen.dk, information.dk, and others. Read more here.
